# Creating Question Links

## Direct question URLs

Add `?q=` after your twin URL with the question text:

```
https://hi.speak-to.ai/your-name?q=What do you do?
```

Browsers encode spaces automatically. When someone opens the link, the question is asked and the Twin replies.

## Embed in articles

Use markdown or HTML links in newsletters, Notion, or blog posts:

- [What is an AI Twin?](https://hi.speak-to.ai/your-name?q=What%20is%20an%20AI%20Twin%3F)
- [How could I use one?](https://hi.speak-to.ai/your-name?q=How%20could%20I%20use%20an%20AI%20Twin%3F)

## JSON for developers

Append `&target=JSON` to receive a JSON payload instead of the chat UI (for scripts or integrations).

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**Next:** [Integrating AI Twin](/guide/ai-twin-owners/integrating-ai-twin)